Cultural Content
Organic Social for Babbel for Business allowed for a more playful approach within a B2B environment. We used bold colors to maximise attention and, in some cases, backgrounds that aligned with the homepage to create a frameless, more integrated look. Content was primarily designed as carousels, combining illustrations and cut-outs to create more editorial, narrative-driven posts. In parallel, we developed templates for recurring single-image formats to ensure consistency and efficiency. The selected assets reflect both pre- and post-rebrand phases, showing the evolution of the visual direction over time.
Inspirational Assets
Pre-Produced for Organic Social Engagement
Organic social also provided space to engage with broader cultural and social themes. We regularly created content around moments such as Pride Month and other awareness-driven occasions, allowing for a more expressive and inclusive visual language. This opened up opportunities to work with a wider range of image worlds, placing a stronger emphasis on diverse representation and perspectives. These posts balanced inspiration and brand communication, reinforcing a point of view that extended beyond product-focused messaging.
