Packaging System
Hoppebräu – Classic Range is a series of beer labels developed for a small Bavarian brewery, each connected to the mountain landscape of its origin. Based on client-provided references, the designs translate local peaks into a modular system of abstract shapes, shadows and structures.
The series was created in cooperation with Laura Wolf Desing.
Process & Iteration
Before arriving at the final label system, we explored a range of iterations across patterns, color applications and compositional approaches to refine the visual direction.